Bonsai is an Italian entity that stems from the need to create a concept that identify the philosophy of the brand, focused in a minimal style, seeking to realise a product in which simplicity and research for detail are in perfect harmony. Bonsai aims to achieve a foothold internationally, communicating an image of made in Italy with a different key of interpretation. “Bonsai, even before an artistic product, is an expression of the human spirit.” It is due to the Essential and to a continuous research for fabrics and neat designs inspired by everyday life, which the cool and unconventional identity of Bonsai takes shape.