Jérôme Dreyfuss founded his eponymous brand in 2002 with the launch of his debut accessories collection Roots de Luxe that was an instant hit with Parisian women. Roots de Luxe was born out of a desire to create simple yet elegant pieces from the finest leather and top-grade materials. Luxury is now more authentic, carefree and accessible, less contrived and austere. In fact, true luxury is all about being free to express your own personal style.