AYCH (pronounced as the letter H) is a contemporary ready-to-wear brand for both men and women based in Mexico. Creative Director Antonio Dominguez set up his studio in Mexico City following a decade of working with luxury fashion brands across Europe. Each collection is a chapter of his story, an expression of his continuous development of ideas that embrace vibrancy in a mashed up evolutionary world. AYCH plays with cuts and attentive detailing mixed with garments in technical fabrics, cottons and silks. Aspects of work wear, street wear and athleisure fuse together to create clothes that are representative of the designers daily life’s curiosities, like architecture, interior design and figurative art.