hui-hui is a fashion label founded in 2006 from a trio of 3 designers.
Since 2018, Anne Schwätzler, fashion designer, designs for the label
by her own.
hui-hui is an independent fashion label from Germany. Many influences
of the design come from art, theater and music. Handicrafts play an
important role as well as the high-quality construction with a focus on
fresh and modern textile prints. Hui-Hui works in close collaboration
with others. And likes to cooperate with other designers or artists to
further transform the collections.
There is a lot of emphasis on sustainability. The production takes place
in Germany in the hui-hui Studio and also in small production