A playful element of deliberate is part of Starstyling's concept. Designer Katja Schlegel founded the label in 2003 with her husband Kai Seifried; the name, they found on a pizza box. Their slogan being T-shirts, sweat shirts and baseball caps, soon became a hit with fashion people and other creative types, who appreciate the intelligent ironic commentaries on star hype and the fashion world. In the meantime, their collection has become more elaborate and Schlegel is experimenting with fabrics, cuts and couture elements.