hui-hui is a fashion label founded in 2006 from a trio of 3 designers. Since 2018, Anne Schwätzler, fashion designer, designs for the label by her own. hui-hui is an independent fashion label from Germany. Many influences of the design come from art, theater and music. Handicrafts play an important role as well as the high-quality construction with a focus on fresh and modern textile prints. Hui-Hui works in close collaboration with others. And likes to cooperate with other designers or artists to further transform the collections. There is a lot of emphasis on sustainability. The production takes place in Germany in the hui-hui Studio and also in small production companies.