Simone Botte was born on September 27, 1985 in Cesena. Since he was a child, he kept looking for art in everything. He studied to become a graphic designer, but, after a short experience in this field, he understood that he wasn’t fulfilled. In 2006, he started designing his first line of accessories and launched his own brand.Over the years, he created a few collections in collaboration with Central Saint Martins – University of the Arts in London. In 2010, Simone got back to Italy to design the collection he would present at Paris Fashion Week, where he launched Simon Cracker. On this occasion, he got the chance to showcase a collection made of tailored garments, which attracted buyers from Japan and Hong Kong. Alongside his job as a designer, Simone has worked as a stylist, social media manager and art director for brands like Who’s Who, MSGM, Vivetta, Stella Jean, Sergio Rossi and other established and emerging designers. While planning a fashion show, Simone curates every single detail by personally mixing or even producing soundtracks and videos.

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