The streetwear brand NAMESAKE, the result of a collaboration between three sons and their father, is more than just a family business. With roots in Taiwan, Japan, and the United States, NAMESAKE brings a nostalgic perspective to streetwear that often focuses on brand logos, transforming old rural Taiwanese images, basketball uniforms, and technology into contemporary styles. The brand's logo is labeled "NAMESAK3". The brand name, sometimes spelled "NAMESAK3," embodies the concept of "family roots," but the Taiwanese elements are clearly evident in the tailoring, suggesting that "family" for the brand is not limited to one family lineage, but is a larger sense of community. The brand name embodies the very concept of "family roots.

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